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Shopping Guides, Gold

What to look for when buying Gold Jewellery for the first time?!

last updated at July 16, 2022 | 5 min Read

We Indians love our gold; there is no doubt about that! Growing up, our parents have told us how gold is a good investment and that we must invest in it. Most Indians consider gold as an ideal and safe investment option, and sure enough, If you purchase gold today, its rates are sure to increase in future; the risk is very low, and they are, after all, stunning pieces of jewellery.

Now, there are few things you should know about before you go on investing or buying gold jewellery, and these tips below will be of help.

How to shop for your 1st gold jewellery?

Select a design:

First things first, decide what you want to purchase. Is it going to be a gold ring, a necklace, or a pair of earrings? After you have decided which jewellery piece to go for, you can visit Pinterest or Google and look for designs that you like.

Since it is your first time shopping for gold jewellery, you also need to decide if you are looking for daily wear or a design you can wear on special occasions. Depending on this, the design, styles and your budget also might differ.


Decide your budget:

After you have finalised what kind of jewellery you want, the next step is to decide on a budget. The gold rate is priced depending on its grams (10 grams = 1 tola). With gold, you can always look online to see the current market rate and figure out the average rate of the piece you wish to purchase. Also, the rate varies depending on the gold karat. 14k, 18k, and 22k gold will be priced differently.

What is a gold karat?

Karat is a unit used to determine the purity of gold. The higher the karat, the more it’s pure; 24k is the purest form of gold, it goes down to 22k, 18k, 14k. The 14k gold is less pure as it’s mixed with other metals. Since 24k is the purest, it gets challenging to mould any piece of jewellery in liquid form. This mixing of metal is required to give strength to the gold design. People usually buy jewellery in 22k, 18k, and 14k gold as they cost less and are more durable.

Karat Guide

Where to buy gold jewellery from? :

After deciding on the budget and design, there are two places you can buy gold jewellery from - local jewellers and online stores. Both the platforms have their advantages and cater to customers with different shopping tastes.

While a local jewellery store can give you a touch and feel experience of the product, you can’t get the discounts and deals that online jewellery stores provide, that too, without any difference in design or quality. Depending on your preference, you can choose where to shop your first gold jewellery from.

Now, if you are thinking of making your first gold purchase from an online store, Candere should be your go-to destination. Boasting a vast collection of over 2000+ designs, amazing offers, deals, and a range of features you will enjoy and benefit from. Here are some of the features you’ll enjoy shopping at Candere:

Shopping gold online on installments:

If you are looking at gold jewellery as an investment, opting for an installment plan can be a great way to set that monthly savings aside. When you shop gold or diamond jewellery with DGRP (Double Gold Rate Protection) plan from Candere, you do not only get an EMI option with 0 interest rate, but you can also save yourself from fluctuating gold rates.

During your installment tenure, if the gold rate rises, you still pay the same amount you booked your jewellery at, but in case the gold rate drops during the tenure, you can pre-close the installment and get your jewellery at the revised rate. DGRP also offers you a flexible monthly payment option. So, Double Gold Rate Protection makes it easy for you to plan your purchase in advance. Jab mile DGRP kai sath chadte utarte gold rate se chutkara, #BaateinTohHongiHi !

Double Gold Rate Protection

Get your jewellery insured! :

There is no doubt that gold is expensive, and the risk of it being stolen or lost is something difficult to bear. Getting your gold jewellery insured can save you from these high risks. When you shop for gold jewellery online from Candere by Kalyan Jewellers, you get the option to insure your jewellery. We’ve made it as simple as clicking a checkbox. The insurance certificate is mailed to you along with your order.

Virtual Try-On:

Not sure how the design that caught your eye will look on you? Why not first see how it looks on you and then decide! With Virtual try-on, you can check if the jewellery design you like suits you or not, right from the comfort of your house. Simply select the design you love, click on the virtual try-on button, and find it out!

Virtual Try-ON

Design your jewellery with Bespoke feature:

Can’t find the perfect design that speaks to you? Design your own and get it customised with the Bespoke feature on Candere. All you need to do is upload a picture or sketch of the design you love, select your gold colour, purity, fill in your budget, and sit back; let us do our magic. Oh, and you can make it more personal with an engraving.

Other Benefits:

Besides DGRP and insurance, Candere by Kalyan Jewellers offers you other benefits like 15 days return, lifetime exchange, Diamond, gemstone guides, ring sizer and more. Features & benefits you’ll have a hard time finding at a local jeweller.

Last but not the least,

Offers & Discounts:

If you are planning to gift or treat yourself with beautiful gold jewellery designs this festive season, we have plenty of offers for you. Enjoy 50-100% off on making charges for wedding jewellery, gold jewellery, diamond and platinum jewellery. In addition to that, you also get a 5% instant bank discount from leading banks. Stay Tuned; we got more deals coming soon!

Discounts and Offers


Nikita Keskar

Obsessed with Fashion and Biryani, you can find her binge-watching movies and shows in her free time.

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