A Candere Story

The story of Candere begins not very long ago. In 2013, founder Rupesh Jain an IT engineer from Mumbai started his own maiden venture, steering away from
the world of offline jewellery; a world he was born into. Competing with the ideals of old school shopping and a vision of making precious jewellery available
to those who loved to shop online, he started Candere; an online website to bring jewellery of uncompromising quality and craftsmanship to the masses.
His vision was further strengthened with the idea of bringing an online showroom with customizations available, something that was absent
in the offline world. With a vision of breaking the myth, that ‘diamonds are only for the rich’, Candere began its journey.

The Candere Promise
Candere Promise
  • We comprise of a strong close knitted team of strategic thinkers, business planners and storytellers, committed to inspired moments of happiness in every aspect of our customers’ lives. TRUST being the more important value; and to brazenly putting the customer first.
  • Our products exhibit a diversification of cultures much like our customers whose LOYALTY is not just an asset from our patrons but also a value towards our customers. Our faith in them is as unwavering as their towards us.
  • In the last 7 years we have made a powerful and dominant place for ourselves by creating designs for people of diverse cultures and tastes thereby improving every day the versatility of our catalog. The EXCLUSIVITY of designs for those who wish for it is a promise that gets stronger with each coming year.
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Design Philosophy

At Candere our designers believe that every woman must find her most iconic piece, her most precious memories, her every day sparkle and the liberty to shop to her hearts content. Our collections bring the exclusivity that comes with inspirational designs. We are always looking forward to resolving the needs and requirements of our all our clients, customizing to the tiniest specifications because in Candere we earnestly believe that “You Deserve what you Desire”.

Jewellery Designs
Craftsmanship & Engineering
Jewellery Craftsmanship

Our workshop is our very own where we work closely with graders, polishers, setters to bring each design to life. Care and precision along with quality check ensure that you receive the exact thing you envisaged. Delicate designs that fit your budget yet maintain the poise and glamour of diamond jewellery. Every gift, every purchase comes with a story; we try to ensure that the story unfolds well once the box is opened.

Journey of Candere
Founder & CEORupesh Jain , Founder & CEO

Company website launched in Sept 2013. Identified need for versatility of precious jewellery on online platforms. Development of initial product catalogue.


Accomplished business of 1.1cr Created a diverse catalogue of 1000+ designs Established a fully functional e-commerce website ( Secured complete control of product designing and technology.


Raised the capital as an angel investment. Expanded to a team of about 50+ skilled employees. Introduced a dedicated blog page ( Set up an in-house manufacturing unit ensuring quality output and timely delivery.


Increased catalogue to 100 product categories & a variety of 4000+ designs. Marketing, sales & back office automation. Integration of the tools with management dashboard. Sharing live, real time data, and measuring performance. Partnered with, Yatra, Zivame, Kotak, ICICI and HDFC. Increase in the average ticket value from 25k to 28k. Increase of conversion ratio from 0.13 to 0.18.


Kalyan Jewellers merge with, partnering to make it their online platform. Kalyan Jewellers’ iconic collections like Ziah, Glo, Mudhra, Nimah, Sankalp are launched on

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