A CANDERE STORY
Candere started off as a digital start-up with the vision of making the luxury of diamonds accessible and attainable for the modern consumer.
What began as an online platform quickly evolved into a beloved e-commerce brand, celebrated for its stylish and contemporary designs offered at an affordable price point.
Kalyan Jewellers, a name synonymous with trust in the Indian jewellery industry, acquired Candere in 2017.
This strategic partnership allowed Candere to expand its operations across more postcodes, bringing our distinctive collections closer to customers across the nation and beyond.
It also accelerated our omnichannel strategy, seamlessly integrating our online store with a growing network of 25+ retail showrooms.
Now, customers can explore and purchase their favourite jewellery pieces both online and in-store, enjoying the best of both worlds.
Candere started off as a digital start-up with the vision of making the luxury of diamonds accessible and attainable for the modern consumer.
What began as an online platform quickly evolved into a beloved e-commerce brand, celebrated for its stylish and contemporary designs offered at an affordable price point.
Kalyan Jewellers, a name synonymous with trust in the Indian jewellery industry, acquired Candere in 2017.
This strategic partnership allowed Candere to expand its operations across more postcodes, bringing our distinctive collections closer to customers across the nation and beyond.
It also accelerated our omnichannel strategy, seamlessly integrating our online store with a growing network of 25+ retail showrooms.
Now, customers can explore and purchase their favourite jewellery pieces both online and in-store, enjoying the best of both worlds.
THE CANDERE PROMISE
- We comprise of a strong close knitted team of strategic thinkers, business planners and storytellers, committed to inspired moments of happiness in every aspect of our customers’ lives. TRUST being the more important value; and to brazenly putting the customer first.
- Our products exhibit a diversification of cultures much like our customers whose LOYALTY is not just an asset from our patrons but also a value towards our customers. Our faith in them is as unwavering as their towards us.
- In the last 7 years we have made a powerful and dominant place for ourselves by creating designs for people of diverse cultures and tastes thereby improving every day the versatility of our catalog. The EXCLUSIVITY of designs for those who wish for it is a promise that gets stronger with each coming year.
- We comprise of a strong close knitted team of strategic thinkers, business planners and storytellers, committed to inspired moments of happiness in every aspect of our customers’ lives. TRUST being the more important value; and to brazenly putting the customer first.
- Just like our products, our customers also exhibit a diversification of cultures whose unwavering LOYALTY towards us is something we have earned over the years.
- In the last 7 years, the EXCLUSIVITY of our designs for our buyers from diverse cultures and tastes has not only made our catalog versatile but also helped us make a powerful and dominant place for ourselves.
DESIGN PHILOSOPHY
At Candere our designers believe that every woman must find her most iconic piece, her most precious memories, her every day sparkle and the liberty to shop to her hearts content. Our collections bring the exclusivity that comes with inspirational designs. We are always looking forward to resolving the needs and requirements of our all our clients, customizing to the tiniest specifications because in Candere we earnestly believe that “You Deserve what you Desire”.
You Deserve what you Desire – a philosophy our designers follow.Our designers redefine exclusivity because they believe every woman must find her most iconic piece, her precious memories and her every day sparkle.
CRAFTSMANSHIP & ENGINEERING
CRAFTSMANSHIP
Our workshop comprises of graders, polishers and setters who give life to each and every design.We take utmost care to make the jewellery you envisaged to fit your budget as well as your fashion needs.
Our workshop is our very own where we work closely with graders, polishers, setters to bring each design to life. Care and precision along with quality check ensure that you receive the exact thing you envisaged. Delicate designs that fit your budget yet maintain the poise and glamour of diamond jewellery. Every gift, every purchase comes with a story; we try to ensure that the story unfolds well once the box is opened.
JOURNEY OF CANDERE
2013
Company website launched in Sept 2013. Identified need for versatility of precious jewellery on online platforms. Development of initial product catalogue.
Company website launched in Sept 2013. Identified need for versatility of precious jewellery on online platforms. Development of initial product catalogue.
2014
Accomplished business of 1.1cr Created a diverse catalogue of 1000+ designs Established a fully functional e-commerce website (www.candere.com) Secured complete control of product designing and technology.
Accomplished business of 1.1cr Created a diverse catalogue of 1000+ designs Established a fully functional e-commerce website (www.candere.com) Secured complete control of product designing and technology.
2015
Raised the capital as an angel investment. Expanded to a team of about 50+ skilled employees. Introduced a dedicated blog page (www.blog.candere.com) Set up an in-house manufacturing unit ensuring quality output and timely delivery.
Raised the capital as an angel investment. Expanded to a team of about 50+ skilled employees. Introduced a dedicated blog page (www.blog.candere.com) Set up an in-house manufacturing unit ensuring quality output and timely delivery.
2016
Increased catalogue to 100 product categories & a variety of 4000+ designs. Marketing, sales & back office automation. Integration of the tools with management dashboard. Sharing live, real time data, and measuring performance. Partnered with Amazon.com, Yatra, Zivame, Kotak, ICICI and HDFC. Increase in the average ticket value from 25k to 28k. Increase of conversion ratio from 0.13 to 0.18.
Increased catalogue to 100 product categories & a variety of 4000+ designs. Marketing, sales & back office automation. Integration of the tools with management dashboard. Sharing live, real time data, and measuring performance. Partnered with Amazon.com, Yatra, Zivame, Kotak, ICICI and HDFC. Increase in the average ticket value from 25k to 28k. Increase of conversion ratio from 0.13 to 0.18.
2017
Kalyan Jewellers merge with Candere.com, partnering to make it their online platform. Kalyan Jewellers’ iconic collections like Ziah, Glo, Mudhra, Nimah, Sankalp are launched on Candere.com.
Kalyan Jewellers merge with Candere.com, partnering to make it their online platform. Kalyan Jewellers’ iconic collections like Ziah, Glo, Mudhra, Nimah, Sankalp are launched on Candere.com.
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